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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Shifting Cultural Landscapes and Their Impact on Branding
Cultural shifts kill more brands than competitors ever could
Marwa Kaabour
1 min read
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Marketing with Meaning in Ramadan
Marketing with Meaning this Ramadan by Marwa Kaabour Every year, around Ramadan, brands gear up for what is arguably the most significant...
Marwa Kaabour
3 min read
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FORBES 10 MENA WOMEN MAKING THEIR MARK IN MARKETING
FORBES 10 MENA WOMEN MAKING THEIR MARK IN MARKETING
Marwa Kaabour
1 min read
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Predictions 2025: The year ahead for sustainability
Marwa Kaabour on what's next in Sutainability in 2025 As marketers, we hold both a significant responsibility and an incredible...
Marwa Kaabour
2 min read
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The 2025 Marketing Outlook: What’s Ahead for Us?
The 2025 Marketing Outlook: What’s Ahead for Us?
Marwa Kaabour
3 min read
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Jaguar’s Rebrand: Copy Nothing But..
Jaguar’s latest rebrand has been one for the books
Marwa Kaabour
3 min read
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Celebrating Creativity: Highlights from the Campaign Agency Awards 2024
Celebrating Creativity: Highlights from the Campaign Agency Awards 2024
Marwa Kaabour
2 min read
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Abu Dhabi – greening the world, one brand at a time
In Abu Dhabi, sustainability is more than just a corporate imperative – it is part of the very essence of the city. Its dedication to...
Marwa Kaabour
4 min read
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The Luminaries: Top Marketeers To Watch In MENA In 2025
Marwa Kaabour Top Marketers in MENA
Marwa Kaabour
3 min read
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10 Questions Every Marketeer Should Ask Sales
We all know how it goes: you’re deep into your marketing strategy, pumping out campaigns, creative ideas flying, and… oops. You forget to...
Marwa Kaabour
4 min read
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Impact of effective internal communication
Impact of effective internal communication
Marwa Kaabour
3 min read
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Moving from Specialist to Generalist
hyperspecialization-is-overrated
Marwa Kaabour
7 min read
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Rebranding? Evaluate Your Personal Motives First
Rebranding the right way for marketers
Marwa Kaabour
4 min read
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Very Mindful, Very Demure
TikTok Trends Very Mindful VEry Demure
Marwa Kaabour
2 min read
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Netflix & Programamtic: Streaming Giant Introduces New Platforms for Tailored Ad Deals and Enhanced Brand Collaboration
Netflix Setting Up1:1 MarketPlaces & Programmatic Advertising Deals with Brands
Marwa Kaabour
3 min read
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The Great Switch – Surviving and Thriving on the Client Side of Marcomms
Having worked in the advertising industry myself, I also once believed I was “doing the client’s job.” But boy oh boy was I surprised to lea
Marwa Kaabour
4 min read
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Marwa Kaabour Top LinkedIn Voice
▶ If you ask me how I spend my time, I'll tell you mostly online. But not online as in TikTok and YouTube Shorts. ▶ I genuinely spend...
Marwa Kaabour
1 min read
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Revolutionizing Consumer Targeting in the Digital Era
In today's digital landscape, the evolution of consumer targeting has reached unprecedented levels with the advent of genetic marketing. Thi
Marwa Kaabour
2 min read
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The Secret Sauce to Great Brand Narratives
The Secret Sauce to Great Brand Narratives
Marwa Kaabour
5 min read
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Marwa Kaabour appointed Chair of judges at Campaign’s Agency of the Year awards
🌟 The MENA region is a buzzing hotspot of young talent who innovate and disrupt, and dare I say, despite genrative AI and what comes...
Marwa Kaabour
1 min read
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Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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