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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Marwa Kaabour
2 min read
Predictions 2025: The year ahead for sustainability
Marwa Kaabour on what's next in Sutainability in 2025 As marketers, we hold both a significant responsibility and an incredible...
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Marwa Kaabour
3 min read
The 2025 Marketing Outlook: What’s Ahead for Us?
The 2025 Marketing Outlook: What’s Ahead for Us?
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Marwa Kaabour
3 min read
Jaguar’s Rebrand: Copy Nothing But..
Jaguar’s latest rebrand has been one for the books
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Marwa Kaabour
2 min read
Celebrating Creativity: Highlights from the Campaign Agency Awards 2024
Celebrating Creativity: Highlights from the Campaign Agency Awards 2024
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Marwa Kaabour
4 min read
Abu Dhabi – greening the world, one brand at a time
In Abu Dhabi, sustainability is more than just a corporate imperative – it is part of the very essence of the city. Its dedication to...
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Marwa Kaabour
3 min read
The Luminaries: Top Marketeers To Watch In MENA In 2025
Marwa Kaabour Top Marketers in MENA
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Marwa Kaabour
4 min read
10 Questions Every Marketeer Should Ask Sales
We all know how it goes: you’re deep into your marketing strategy, pumping out campaigns, creative ideas flying, and… oops. You forget to...
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Marwa Kaabour
3 min read
Impact of effective internal communication
Impact of effective internal communication
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Marwa Kaabour
4 min read
Rebranding? Evaluate Your Personal Motives First
Rebranding the right way for marketers
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Marwa Kaabour
3 min read
Netflix & Programamtic: Streaming Giant Introduces New Platforms for Tailored Ad Deals and Enhanced Brand Collaboration
Netflix Setting Up1:1 MarketPlaces & Programmatic Advertising Deals with Brands
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Marwa Kaabour
4 min read
The Great Switch – Surviving and Thriving on the Client Side of Marcomms
Having worked in the advertising industry myself, I also once believed I was “doing the client’s job.” But boy oh boy was I surprised to lea
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Marwa Kaabour
1 min read
Marwa Kaabour Top LinkedIn Voice
▶ If you ask me how I spend my time, I'll tell you mostly online. But not online as in TikTok and YouTube Shorts. ▶ I genuinely spend...
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Marwa Kaabour
2 min read
Revolutionizing Consumer Targeting in the Digital Era
In today's digital landscape, the evolution of consumer targeting has reached unprecedented levels with the advent of genetic marketing. Thi
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Marwa Kaabour
5 min read
The Secret Sauce to Great Brand Narratives
The Secret Sauce to Great Brand Narratives
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Marwa Kaabour
1 min read
Marwa Kaabour appointed Chair of judges at Campaign’s Agency of the Year awards
🌟 The MENA region is a buzzing hotspot of young talent who innovate and disrupt, and dare I say, despite genrative AI and what comes...
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Marwa Kaabour
2 min read
Marketing is Awesome!
Marketing is like the ultimate fusion of science and creativity. It's the engine that drives businesses forward.
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Marwa Kaabour
3 min read
Analysing Customer Behaviour: Qualitative Research Methods for Marketers
Here is a quick view on the best research methods out there for marketers. We can uncover these deep insights through qualitative research.
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Marwa Kaabour
2 min read
World Environment Day 2024: will you join Generation Restoration?
This year, the World Environment Day theme is set to focus on three important areas: “Land Restoration, Desertification, and Drought Resilie
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Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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