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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Why its important to nominate your work ?
Entries are now open for The Marketing Society UAE Awards … and I’m excited to be part of the judging panel. The Marketing Society Awards...
Marwa Kaabour
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Use the tools at your disposal to make a difference
Marwa Kaabour on Women Empowerement
Marwa Kaabour
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Sustainability needs to be imprinted in every business
Destiny has always been an interesting concept to me. There are those who believe it happens to us, and those who believe we shape it. I...
Marwa Kaabour
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You are invited to a Book Reading Session!
Look Good & Read Well with #VISIONINDUSTRY Thrilled to share a one-of-a-kind experience for #UAE’s literary community. Immerse yourself...
Marwa Kaabour
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Navigating Marketing and Communications in an Era of Accountability
Marwa Kaabour on Navigating Marketing and Communications in an Era of Accountability
Marwa Kaabour
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PR: An Underrated Tool in Building Corporate Culture
Public relations is much more than just a tool for external communication. It can play a fundamental role in building and maintaining a...
Marwa Kaabour
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Content Goes Local for Grand Turismo
They say the exhilaration of putting the pedal to the metal can never be expressed enough. ↘ I’m very curious to understand how racers...
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Meet & Greet with Social Media Influencers at INFINITI Abu Dhabi
It’s quite evident that brands’ collaborations with influencers has become part and parcel of their marketing mix. These partnerships not...
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Detaching from Hyperconectivity
Marwa Kaabout on the power of journaling
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The Changing Landscape of Influencer Marketing
The Changing Landscape of Influencer Marketing
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Automation in Logistics
🌍 As E-commerce is rising across the globe, there are some big opportunities for the logistics sector, and along the way, some...
Marwa Kaabour
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Unleashing the Power of Emotions, Empathy, and Purpose
Connecting with customers has never been more important than it is now. With businesses vying for customers’ attention, the key to...
Marwa Kaabour
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Will AI take over entry-level jobs ?
As I reminisce about my early career days, the rise of generative AI tools has me pondering their impact on Gen Z's career prospects....
Marwa Kaabour
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Authors Supporting Authors
I am very thankful to Christina Ioannidis and Ritesh Mohan retailritesh for supporting me on my book journey. Christina Ioannidis is an...
Marwa Kaabour
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Guests of Book Launch: Saana Azzam
I was honored to have the one and only Saana Azzam host my book launch event. During the event Sanaa and I spoke about the inspiration of...
Marwa Kaabour
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Did you read Bloomberg's 'Sorry, but LinkedIn is Coll Now?'
☯ Amidst the noise of shifting algorithms and content saturation, LinkedIn is quietly reinventing itself as the platform where...
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Bookshelf Recommendations
Thank you ArabAd for recommending my book alongside the latest publication of Seth Godin's latest book 'The Song of Significance'. Are...
Marwa Kaabour
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VW, Red Bull and Al Masaood leaders join The Marketing Society regional board
I am delighted to be joining The Marketing Society’s regional board of directors alongside industry stalwarts @Anja Petrovski and @Aly...
Marwa Kaabour
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The future belongs to the curious.
Here is my latest interview with The Marketing Society. I would invite any aspiring senior marketing professional to consider joining the...
Marwa Kaabour
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Why influencer marketing will dominate the future of MarCom
Harnessing the power of social media influencers to promote products and services has already made a significant impact on the way...
Marwa Kaabour
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Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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