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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Jaguar’s Rebrand: Copy Nothing But..
Jaguar’s latest rebrand has been one for the books
Marwa Kaabour
3 min read
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Celebrating Creativity: Highlights from the Campaign Agency Awards 2024
Celebrating Creativity: Highlights from the Campaign Agency Awards 2024
Marwa Kaabour
2 min read
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The Luminaries: Top Marketeers To Watch In MENA In 2025
Marwa Kaabour Top Marketers in MENA
Marwa Kaabour
3 min read
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Impact of effective internal communication
Impact of effective internal communication
Marwa Kaabour
3 min read
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Moving from Specialist to Generalist
hyperspecialization-is-overrated
Marwa Kaabour
7 min read
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The Great Switch – Surviving and Thriving on the Client Side of Marcomms
Having worked in the advertising industry myself, I also once believed I was “doing the client’s job.” But boy oh boy was I surprised to lea
Marwa Kaabour
4 min read
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The Secret Sauce to Great Brand Narratives
The Secret Sauce to Great Brand Narratives
Marwa Kaabour
5 min read
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Marwa Kaabour appointed Chair of judges at Campaign’s Agency of the Year awards
🌟 The MENA region is a buzzing hotspot of young talent who innovate and disrupt, and dare I say, despite genrative AI and what comes...
Marwa Kaabour
1 min read
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Marketing is Awesome!
Marketing is like the ultimate fusion of science and creativity. It's the engine that drives businesses forward.
Marwa Kaabour
2 min read
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Navigating Influencer Partnerships: A Balanced Approach
In today’s digital ecosystem, where authenticity and personal connection are paramount, social media influencers has redefined brands'...
Marwa Kaabour
3 min read
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Nissan keeps energetic youth as a brand reference
Nissan has always kept the energetic youth as a reference point when they design a new car, and the Nissan Kicks is a perfect example of...
Marwa Kaabour
1 min read
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Creativity that challenges the status quo also catches my eye.
Media-Avataar Leadership Talk- Q&A with Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood UAE When I sit...
Marwa Kaabour
1 min read
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Hosting a strategy retreat!
Hosting the annual Al Masaood Automobiles’ Annual Strategy Day for the 6th year in a row was an absolute honor and delight. 💫 This is a...
Marwa Kaabour
1 min read
4 views
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Use the tools at your disposal to make a difference
Marwa Kaabour on Women Empowerement
Marwa Kaabour
1 min read
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Navigating Marketing and Communications in an Era of Accountability
Marwa Kaabour on Navigating Marketing and Communications in an Era of Accountability
Marwa Kaabour
1 min read
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Unleashing the Power of Emotions, Empathy, and Purpose
Connecting with customers has never been more important than it is now. With businesses vying for customers’ attention, the key to...
Marwa Kaabour
3 min read
11 views
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Bookshelf Recommendations
Thank you ArabAd for recommending my book alongside the latest publication of Seth Godin's latest book 'The Song of Significance'. Are...
Marwa Kaabour
1 min read
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Back to Basics In The Times Of Permacrisis
In light of the recent launch of her book ‘Marketing & Communication on the Job’ the Brandberries sat down with best-selling author Marwa...
Marwa Kaabour
4 min read
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Marketing Communications on the Job: An Invaluable Resource by Marwa Kaabour
Thank you, Walid Youssef and team ARB UAE for the kind thoughts. This means a lot. #Teamwork Thank you, Marwa, Marwa Kaabour ☀️ for...
Marwa Kaabour
1 min read
17 views
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PODCAST: ‘Live from Dubai: International Women’s Day 2023’
I recently participated in a CMO panel for International Women’s Day 2023. The conversation explored brand building, inclusive...
Marwa Kaabour
1 min read
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Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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