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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Out of Plastic: Into a Healthier Planet
According to EarthDay.org, the global theme of 'Planet vs. Plastic' for this year’s Earth Day, aims to end plastic pollution by inspiring gl
Marwa Kaabour
3 min read
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PODCAST: ‘Live from Dubai: International Women’s Day 2023’
I recently participated in a CMO panel for International Women’s Day 2023. The conversation explored brand building, inclusive...
Marwa Kaabour
1 min read
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A Blueprint To Branding For Strategy – By Al Masaood’s Marwa Kaabour
Our year at Al Masaood Automobiles started off on just the right footing. We launched our next mid-term strategy which held inclusivity...
Marwa Kaabour
1 min read
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Marwa Kaabour's New Book Is A Strategic Guide For Marcomms Professionals Who Want To Make An Impact
In recent years, as a result of the pandemic and turbulent economic shifts, the role of marketing has changed, and many marketers have...
Marwa Kaabour
1 min read
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I am finally living in the NOW!
Many years ago, and while I was a young aspiring executive in the demanding corporate world of advertising, I lived an anxious-filled...
Marwa Kaabour
4 min read
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Reading: My Career Companion
Some say reading is to the mind what exercise is to the body, and I concur. One of the greatest blessings I have in my life is being...
Marwa Kaabour
5 min read
6 views
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UN Climate Change
The bottom line is: our kids' future heavily depends on the actions we take today. As the world leaders gather in Sharm El Sheikh to...
Marwa Kaabour
1 min read
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There is no manual for building a corporate culture, there is communication!
How to shape an organization’s corporate culture and evolve it has become a hot topic in the corporate world with discussions making...
Marwa Kaabour
3 min read
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Global Greenhouse Gas Emissions by Economic Sector
Watching some of the sessions of COP27 yesterday was a true eye-opener. Tackling the topic of emissions was one that grabbed my...
Marwa Kaabour
1 min read
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Dubai Fitness Challenge
I participated in the iconic #DubaiRun as part of the Dubai Fitness Challenge 30x30 this morning. It is said that more than 193,000...
Marwa Kaabour
1 min read
2 views
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12 Easy Green Resolutions To Make in 2022 | World Centric
This is the time when we rush to make our resolutions and promises to ourselves in 2023. I hope you find it in your beautiful hearts to...
Marwa Kaabour
1 min read
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7 Lessons I’ve Gathered From A Decade of Client Servicing
I was lucky to start my career in one of the World’s best advertising agencies. I also worked for big multinational agencies and...
Marwa Kaabour
3 min read
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I am a working mum and I love it
Being a mother in the workplace has been an age-old reason for HR Managers, bosses and recruiters, to hold against and question a working...
Marwa Kaabour
4 min read
7 views
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I love Dubai; a branding lesson from the city of Dubai
Dubai, the much-loved city with its bustling harbor and zestful streets has come a remarkably long way from the fishing village that it...
Marwa Kaabour
5 min read
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Collide: In-house or Outsource?
Marketers across industries tend to agree on many strategic approaches, yet, they differ in their perspectives on outsourcing creative...
Marwa Kaabour
1 min read
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The latest in urban mobility
Al Masaood Automobiles recently launched the new Renault concept store, which is the first of its kind in Abu Dhabi and has been designed...
Marwa Kaabour
2 min read
6 views
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Is Our Creativity Being Jeopardised?
This article was first published on the website of the Marketing Mania Show https://www.marketingmaniashow.com/whats-the-story/is-our-cre...
Marwa Kaabour
4 min read
14 views
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Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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