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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Marwa Kaabour
2 min read
Celebrating Creativity: Highlights from the Campaign Agency Awards 2024
Celebrating Creativity: Highlights from the Campaign Agency Awards 2024
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Marwa Kaabour
4 min read
Abu Dhabi – greening the world, one brand at a time
In Abu Dhabi, sustainability is more than just a corporate imperative – it is part of the very essence of the city. Its dedication to...
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Marwa Kaabour
3 min read
The Luminaries: Top Marketeers To Watch In MENA In 2025
Marwa Kaabour Top Marketers in MENA
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Marwa Kaabour
3 min read
Impact of effective internal communication
Impact of effective internal communication
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Marwa Kaabour
7 min read
Moving from Specialist to Generalist
hyperspecialization-is-overrated
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Marwa Kaabour
4 min read
Rebranding? Evaluate Your Personal Motives First
Rebranding the right way for marketers
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Marwa Kaabour
3 min read
Netflix & Programamtic: Streaming Giant Introduces New Platforms for Tailored Ad Deals and Enhanced Brand Collaboration
Netflix Setting Up1:1 MarketPlaces & Programmatic Advertising Deals with Brands
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Marwa Kaabour
4 min read
The Great Switch – Surviving and Thriving on the Client Side of Marcomms
Having worked in the advertising industry myself, I also once believed I was “doing the client’s job.” But boy oh boy was I surprised to lea
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Marwa Kaabour
2 min read
Revolutionizing Consumer Targeting in the Digital Era
In today's digital landscape, the evolution of consumer targeting has reached unprecedented levels with the advent of genetic marketing. Thi
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Marwa Kaabour
5 min read
The Secret Sauce to Great Brand Narratives
The Secret Sauce to Great Brand Narratives
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Marwa Kaabour
1 min read
Marwa Kaabour appointed Chair of judges at Campaign’s Agency of the Year awards
🌟 The MENA region is a buzzing hotspot of young talent who innovate and disrupt, and dare I say, despite genrative AI and what comes...
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Marwa Kaabour
3 min read
Unleashing Employee Engagement: How Internal Newsletters Power Up People
A company newsletter serves as a vital tool for fostering internal communication, keeping employees informed, engaged, and aligned with...
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Marwa Kaabour
2 min read
Peering into tomorrow
The marketing landscape is in a perpetual state of evolution, constantly adapting to emerging technologies, societal shifts, and evolving...
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Marwa Kaabour
3 min read
Out of Plastic: Into a Healthier Planet
According to EarthDay.org, the global theme of 'Planet vs. Plastic' for this year’s Earth Day, aims to end plastic pollution by inspiring gl
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Marwa Kaabour
2 min read
The Micro-messaging Era Looms Large
As the digital whirlwind accelerates, capturing and maintaining audiences’ attention is becoming increasingly challenging for marketers....
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Marwa Kaabour
3 min read
Navigating Influencer Partnerships: A Balanced Approach
In today’s digital ecosystem, where authenticity and personal connection are paramount, social media influencers has redefined brands'...
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Marwa Kaabour
1 min read
The Perfect Mother's Day Gift?
❇ Here is a brilliant adaptation by Nissan Abu Dhabi of the trending cat content taking over the social platforms! ❇ What's a common...
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Marwa Kaabour
1 min read
Nissan keeps energetic youth as a brand reference
Nissan has always kept the energetic youth as a reference point when they design a new car, and the Nissan Kicks is a perfect example of...
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Marwa Kaabour
1 min read
Creativity that challenges the status quo also catches my eye.
Media-Avataar Leadership Talk- Q&A with Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood UAE When I sit...
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Marwa Kaabour
3 min read
How AI is Changing the Game in the Automotive and Logistics Industry
Major trends driving innovation in the automotive sector today
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Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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