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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Shifting Cultural Landscapes and Their Impact on Branding
Cultural shifts kill more brands than competitors ever could
Marwa Kaabour
1 min read
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FORBES 10 MENA WOMEN MAKING THEIR MARK IN MARKETING
FORBES 10 MENA WOMEN MAKING THEIR MARK IN MARKETING
Marwa Kaabour
1 min read
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Celebrating Creativity: Highlights from the Campaign Agency Awards 2024
Celebrating Creativity: Highlights from the Campaign Agency Awards 2024
Marwa Kaabour
2 min read
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Abu Dhabi – greening the world, one brand at a time
In Abu Dhabi, sustainability is more than just a corporate imperative – it is part of the very essence of the city. Its dedication to...
Marwa Kaabour
4 min read
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The Luminaries: Top Marketeers To Watch In MENA In 2025
Marwa Kaabour Top Marketers in MENA
Marwa Kaabour
3 min read
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Impact of effective internal communication
Impact of effective internal communication
Marwa Kaabour
3 min read
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Moving from Specialist to Generalist
hyperspecialization-is-overrated
Marwa Kaabour
7 min read
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Rebranding? Evaluate Your Personal Motives First
Rebranding the right way for marketers
Marwa Kaabour
4 min read
3 views
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Netflix & Programamtic: Streaming Giant Introduces New Platforms for Tailored Ad Deals and Enhanced Brand Collaboration
Netflix Setting Up1:1 MarketPlaces & Programmatic Advertising Deals with Brands
Marwa Kaabour
3 min read
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The Great Switch – Surviving and Thriving on the Client Side of Marcomms
Having worked in the advertising industry myself, I also once believed I was “doing the client’s job.” But boy oh boy was I surprised to lea
Marwa Kaabour
4 min read
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Revolutionizing Consumer Targeting in the Digital Era
In today's digital landscape, the evolution of consumer targeting has reached unprecedented levels with the advent of genetic marketing. Thi
Marwa Kaabour
2 min read
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The Secret Sauce to Great Brand Narratives
The Secret Sauce to Great Brand Narratives
Marwa Kaabour
5 min read
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Marwa Kaabour appointed Chair of judges at Campaign’s Agency of the Year awards
🌟 The MENA region is a buzzing hotspot of young talent who innovate and disrupt, and dare I say, despite genrative AI and what comes...
Marwa Kaabour
1 min read
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Unleashing Employee Engagement: How Internal Newsletters Power Up People
A company newsletter serves as a vital tool for fostering internal communication, keeping employees informed, engaged, and aligned with...
Marwa Kaabour
3 min read
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Peering into tomorrow
The marketing landscape is in a perpetual state of evolution, constantly adapting to emerging technologies, societal shifts, and evolving...
Marwa Kaabour
2 min read
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Out of Plastic: Into a Healthier Planet
According to EarthDay.org, the global theme of 'Planet vs. Plastic' for this year’s Earth Day, aims to end plastic pollution by inspiring gl
Marwa Kaabour
3 min read
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The Micro-messaging Era Looms Large
As the digital whirlwind accelerates, capturing and maintaining audiences’ attention is becoming increasingly challenging for marketers....
Marwa Kaabour
2 min read
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Navigating Influencer Partnerships: A Balanced Approach
In today’s digital ecosystem, where authenticity and personal connection are paramount, social media influencers has redefined brands'...
Marwa Kaabour
3 min read
3 views
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The Perfect Mother's Day Gift?
❇ Here is a brilliant adaptation by Nissan Abu Dhabi of the trending cat content taking over the social platforms! ❇ What's a common...
Marwa Kaabour
1 min read
3 views
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Nissan keeps energetic youth as a brand reference
Nissan has always kept the energetic youth as a reference point when they design a new car, and the Nissan Kicks is a perfect example of...
Marwa Kaabour
1 min read
7 views
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Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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