top of page
Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Creativity that challenges the status quo also catches my eye.
Media-Avataar Leadership Talk- Q&A with Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood UAE When I sit...
Marwa Kaabour
1 min read
5 views
0 comments
How AI is Changing the Game in the Automotive and Logistics Industry
Major trends driving innovation in the automotive sector today
Marwa Kaabour
3 min read
3 views
0 comments
Green Marketing and Sustainable Practices
Green Marketing and Sustainable Practices
Marwa Kaabour
1 min read
7 views
0 comments
I am not afraid of Change !
We have had a wonderful week in Abu Dhabi with The Marketing Society Last Tuesday evening our Chair Amina Taher, Etihad hosted an Under...
Marwa Kaabour
1 min read
4 views
0 comments
Hosting a strategy retreat!
Hosting the annual Al Masaood Automobiles’ Annual Strategy Day for the 6th year in a row was an absolute honor and delight. 💫 This is a...
Marwa Kaabour
1 min read
4 views
0 comments
Any fans of the Fairlady Z?
Nissan Launches the Nissan Z in Abu Dhabi
Marwa Kaabour
1 min read
4 views
0 comments
Why its important to nominate your work ?
Entries are now open for The Marketing Society UAE Awards … and I’m excited to be part of the judging panel. The Marketing Society Awards...
Marwa Kaabour
1 min read
2 views
0 comments
Use the tools at your disposal to make a difference
Marwa Kaabour on Women Empowerement
Marwa Kaabour
1 min read
7 views
0 comments
Sustainability needs to be imprinted in every business
Destiny has always been an interesting concept to me. There are those who believe it happens to us, and those who believe we shape it. I...
Marwa Kaabour
1 min read
9 views
0 comments
You are invited to a Book Reading Session!
Look Good & Read Well with #VISIONINDUSTRY Thrilled to share a one-of-a-kind experience for #UAE’s literary community. Immerse yourself...
Marwa Kaabour
1 min read
5 views
0 comments
Navigating Marketing and Communications in an Era of Accountability
Marwa Kaabour on Navigating Marketing and Communications in an Era of Accountability
Marwa Kaabour
1 min read
2 views
0 comments
Meet & Greet with Social Media Influencers at INFINITI Abu Dhabi
It’s quite evident that brands’ collaborations with influencers has become part and parcel of their marketing mix. These partnerships not...
Marwa Kaabour
1 min read
10 views
0 comments
The Changing Landscape of Influencer Marketing
The Changing Landscape of Influencer Marketing
Marwa Kaabour
5 min read
36 views
0 comments
Unleashing the Power of Emotions, Empathy, and Purpose
Connecting with customers has never been more important than it is now. With businesses vying for customers’ attention, the key to...
Marwa Kaabour
3 min read
11 views
0 comments
Will AI take over entry-level jobs ?
As I reminisce about my early career days, the rise of generative AI tools has me pondering their impact on Gen Z's career prospects....
Marwa Kaabour
1 min read
6 views
0 comments
VW, Red Bull and Al Masaood leaders join The Marketing Society regional board
I am delighted to be joining The Marketing Society’s regional board of directors alongside industry stalwarts @Anja Petrovski and @Aly...
Marwa Kaabour
2 min read
6 views
0 comments
The future belongs to the curious.
Here is my latest interview with The Marketing Society. I would invite any aspiring senior marketing professional to consider joining the...
Marwa Kaabour
2 min read
5 views
0 comments
Back to Basics In The Times Of Permacrisis
In light of the recent launch of her book ‘Marketing & Communication on the Job’ the Brandberries sat down with best-selling author Marwa...
Marwa Kaabour
4 min read
4 views
0 comments
Marketing Communications on the Job: An Invaluable Resource by Marwa Kaabour
Thank you, Walid Youssef and team ARB UAE for the kind thoughts. This means a lot. #Teamwork Thank you, Marwa, Marwa Kaabour ☀️ for...
Marwa Kaabour
1 min read
17 views
0 comments
PODCAST: ‘Live from Dubai: International Women’s Day 2023’
I recently participated in a CMO panel for International Women’s Day 2023. The conversation explored brand building, inclusive...
Marwa Kaabour
1 min read
11 views
0 comments
Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
bottom of page