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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Marwa Kaabour
1 min read
The Perfect Mother's Day Gift?
❇ Here is a brilliant adaptation by Nissan Abu Dhabi of the trending cat content taking over the social platforms! ❇ What's a common...
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Marwa Kaabour
1 min read
Nissan keeps energetic youth as a brand reference
Nissan has always kept the energetic youth as a reference point when they design a new car, and the Nissan Kicks is a perfect example of...
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Marwa Kaabour
1 min read
Creativity that challenges the status quo also catches my eye.
Media-Avataar Leadership Talk- Q&A with Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood UAE When I sit...
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Marwa Kaabour
3 min read
How AI is Changing the Game in the Automotive and Logistics Industry
Major trends driving innovation in the automotive sector today
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Marwa Kaabour
1 min read
Green Marketing and Sustainable Practices
Green Marketing and Sustainable Practices
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Marwa Kaabour
1 min read
I am not afraid of Change !
We have had a wonderful week in Abu Dhabi with The Marketing Society Last Tuesday evening our Chair Amina Taher, Etihad hosted an Under...
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Marwa Kaabour
1 min read
Hosting a strategy retreat!
Hosting the annual Al Masaood Automobiles’ Annual Strategy Day for the 6th year in a row was an absolute honor and delight. 💫 This is a...
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Marwa Kaabour
1 min read
Any fans of the Fairlady Z?
Nissan Launches the Nissan Z in Abu Dhabi
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Marwa Kaabour
1 min read
Why its important to nominate your work ?
Entries are now open for The Marketing Society UAE Awards … and I’m excited to be part of the judging panel. The Marketing Society Awards...
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Marwa Kaabour
1 min read
Use the tools at your disposal to make a difference
Marwa Kaabour on Women Empowerement
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Marwa Kaabour
1 min read
You are invited to a Book Reading Session!
Look Good & Read Well with #VISIONINDUSTRY Thrilled to share a one-of-a-kind experience for #UAE’s literary community. Immerse yourself...
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Marwa Kaabour
1 min read
Navigating Marketing and Communications in an Era of Accountability
Marwa Kaabour on Navigating Marketing and Communications in an Era of Accountability
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Marwa Kaabour
1 min read
Meet & Greet with Social Media Influencers at INFINITI Abu Dhabi
It’s quite evident that brands’ collaborations with influencers has become part and parcel of their marketing mix. These partnerships not...
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Marwa Kaabour
5 min read
The Changing Landscape of Influencer Marketing
The Changing Landscape of Influencer Marketing
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Marwa Kaabour
3 min read
Unleashing the Power of Emotions, Empathy, and Purpose
Connecting with customers has never been more important than it is now. With businesses vying for customers’ attention, the key to...
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Marwa Kaabour
1 min read
Authors Supporting Authors
I am very thankful to Christina Ioannidis and Ritesh Mohan retailritesh for supporting me on my book journey. Christina Ioannidis is an...
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Marwa Kaabour
2 min read
Guests of Book Launch: Saana Azzam
I was honored to have the one and only Saana Azzam host my book launch event. During the event Sanaa and I spoke about the inspiration of...
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Marwa Kaabour
2 min read
VW, Red Bull and Al Masaood leaders join The Marketing Society regional board
I am delighted to be joining The Marketing Society’s regional board of directors alongside industry stalwarts @Anja Petrovski and @Aly...
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Marwa Kaabour
2 min read
The future belongs to the curious.
Here is my latest interview with The Marketing Society. I would invite any aspiring senior marketing professional to consider joining the...
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Marwa Kaabour
1 min read
Marketing Communications on the Job: An Invaluable Resource by Marwa Kaabour
Thank you, Walid Youssef and team ARB UAE for the kind thoughts. This means a lot. #Teamwork Thank you, Marwa, Marwa Kaabour ☀️ for...
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Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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