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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Jaguar’s Rebrand: Copy Nothing But..
Jaguar’s latest rebrand has been one for the books
Marwa Kaabour
3 min read
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Celebrating Creativity: Highlights from the Campaign Agency Awards 2024
Celebrating Creativity: Highlights from the Campaign Agency Awards 2024
Marwa Kaabour
2 min read
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The Luminaries: Top Marketeers To Watch In MENA In 2025
Marwa Kaabour Top Marketers in MENA
Marwa Kaabour
3 min read
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The Great Switch – Surviving and Thriving on the Client Side of Marcomms
Having worked in the advertising industry myself, I also once believed I was “doing the client’s job.” But boy oh boy was I surprised to lea
Marwa Kaabour
4 min read
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Marwa Kaabour appointed Chair of judges at Campaign’s Agency of the Year awards
🌟 The MENA region is a buzzing hotspot of young talent who innovate and disrupt, and dare I say, despite genrative AI and what comes...
Marwa Kaabour
1 min read
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Marketing is Awesome!
Marketing is like the ultimate fusion of science and creativity. It's the engine that drives businesses forward.
Marwa Kaabour
2 min read
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Out of Plastic: Into a Healthier Planet
According to EarthDay.org, the global theme of 'Planet vs. Plastic' for this year’s Earth Day, aims to end plastic pollution by inspiring gl
Marwa Kaabour
3 min read
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The Micro-messaging Era Looms Large
As the digital whirlwind accelerates, capturing and maintaining audiences’ attention is becoming increasingly challenging for marketers....
Marwa Kaabour
2 min read
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Navigating Influencer Partnerships: A Balanced Approach
In today’s digital ecosystem, where authenticity and personal connection are paramount, social media influencers has redefined brands'...
Marwa Kaabour
3 min read
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The Perfect Mother's Day Gift?
❇ Here is a brilliant adaptation by Nissan Abu Dhabi of the trending cat content taking over the social platforms! ❇ What's a common...
Marwa Kaabour
1 min read
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Nissan keeps energetic youth as a brand reference
Nissan has always kept the energetic youth as a reference point when they design a new car, and the Nissan Kicks is a perfect example of...
Marwa Kaabour
1 min read
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Creativity that challenges the status quo also catches my eye.
Media-Avataar Leadership Talk- Q&A with Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood UAE When I sit...
Marwa Kaabour
1 min read
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How AI is Changing the Game in the Automotive and Logistics Industry
Major trends driving innovation in the automotive sector today
Marwa Kaabour
3 min read
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Green Marketing and Sustainable Practices
Green Marketing and Sustainable Practices
Marwa Kaabour
1 min read
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Hosting a strategy retreat!
Hosting the annual Al Masaood Automobiles’ Annual Strategy Day for the 6th year in a row was an absolute honor and delight. 💫 This is a...
Marwa Kaabour
1 min read
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Use the tools at your disposal to make a difference
Marwa Kaabour on Women Empowerement
Marwa Kaabour
1 min read
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Sustainability needs to be imprinted in every business
Destiny has always been an interesting concept to me. There are those who believe it happens to us, and those who believe we shape it. I...
Marwa Kaabour
1 min read
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Content Goes Local for Grand Turismo
They say the exhilaration of putting the pedal to the metal can never be expressed enough. ↘ I’m very curious to understand how racers...
Marwa Kaabour
1 min read
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Meet & Greet with Social Media Influencers at INFINITI Abu Dhabi
It’s quite evident that brands’ collaborations with influencers has become part and parcel of their marketing mix. These partnerships not...
Marwa Kaabour
1 min read
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Back to Basics In The Times Of Permacrisis
In light of the recent launch of her book ‘Marketing & Communication on the Job’ the Brandberries sat down with best-selling author Marwa...
Marwa Kaabour
4 min read
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Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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