Marwa Kaabour
Rebranding? Evaluate Your Personal Motives First
Rebranding the right way for marketers
top of page
Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Marwa Kaabour
- 3 min
Netflix & Programamtic: Streaming Giant Introduces New Platforms for Tailored Ad Deals and Enhanced Brand Collaboration
Netflix Setting Up1:1 MarketPlaces & Programmatic Advertising Deals with Brands
5 views0 comments
Marwa Kaabour
- 4 min
The Great Switch – Surviving and Thriving on the Client Side of Marcomms
Having worked in the advertising industry myself, I also once believed I was “doing the client’s job.” But boy oh boy was I surprised to lea
1 view0 comments
Marwa Kaabour
- 1 min
Marwa Kaabour Top LinkedIn Voice
▶ If you ask me how I spend my time, I'll tell you mostly online. But not online as in TikTok and YouTube Shorts. ▶ I genuinely spend...
1 view0 comments
Marwa Kaabour
- 2 min
Revolutionizing Consumer Targeting in the Digital Era
In today's digital landscape, the evolution of consumer targeting has reached unprecedented levels with the advent of genetic marketing. Thi
1 view0 comments
Marwa Kaabour
- 1 min
Marwa Kaabour appointed Chair of judges at Campaign’s Agency of the Year awards
🌟 The MENA region is a buzzing hotspot of young talent who innovate and disrupt, and dare I say, despite genrative AI and what comes...
1 view0 comments
Marwa Kaabour
- 2 min
Marketing is Awesome!
Marketing is like the ultimate fusion of science and creativity. It's the engine that drives businesses forward.
1 view0 comments
Marwa Kaabour
- 2 min
World Environment Day 2024: will you join Generation Restoration?
This year, the World Environment Day theme is set to focus on three important areas: “Land Restoration, Desertification, and Drought Resilie
3 views0 comments
Marwa Kaabour
- 3 min
Unleashing Employee Engagement: How Internal Newsletters Power Up People
A company newsletter serves as a vital tool for fostering internal communication, keeping employees informed, engaged, and aligned with...
1 view0 comments
Marwa Kaabour
- 2 min
Peering into tomorrow
The marketing landscape is in a perpetual state of evolution, constantly adapting to emerging technologies, societal shifts, and evolving...
2 views0 comments
Marwa Kaabour
- 2 min
The Book is Mightier than the Screen!
Let’s talk about writing and reading a book – the old school way. In a world where tweets dictate market trends and blogs go viral...
2 views0 comments
Marwa Kaabour
- 1 min
Its World Book Day!
📗 This World Book Day, we celebrate how books can open doors to fresh ideas and perspectives. As a marketer and author, I treasure how...
2 views0 comments
Marwa Kaabour
- 3 min
Out of Plastic: Into a Healthier Planet
According to EarthDay.org, the global theme of 'Planet vs. Plastic' for this year’s Earth Day, aims to end plastic pollution by inspiring gl
7 views0 comments
Marwa Kaabour
- 2 min
The Micro-messaging Era Looms Large
As the digital whirlwind accelerates, capturing and maintaining audiences’ attention is becoming increasingly challenging for marketers....
5 views0 comments
Marwa Kaabour
- 3 min
Navigating Influencer Partnerships: A Balanced Approach
In today’s digital ecosystem, where authenticity and personal connection are paramount, social media influencers has redefined brands'...
3 views0 comments
Marwa Kaabour
- 1 min
The Perfect Mother's Day Gift?
❇ Here is a brilliant adaptation by Nissan Abu Dhabi of the trending cat content taking over the social platforms! ❇ What's a common...
3 views0 comments
Marwa Kaabour
- 1 min
Nissan keeps energetic youth as a brand reference
Nissan has always kept the energetic youth as a reference point when they design a new car, and the Nissan Kicks is a perfect example of...
7 views0 comments
Marwa Kaabour
- 1 min
Creativity that challenges the status quo also catches my eye.
Media-Avataar Leadership Talk- Q&A with Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood UAE When I sit...
5 views0 comments
Marwa Kaabour
- 7 min
Empowerment in Every Byte!
I am excited to share with you all a snapshot of my journey in the world of marketing so far. My recent interview in Enterprise Channel...
3 views0 comments
Marwa Kaabour
- 3 min
How AI is Changing the Game in the Automotive and Logistics Industry
Major trends driving innovation in the automotive sector today
3 views0 comments
Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
bottom of page