Rebranding? Evaluate Your Personal Motives First
![Marketing and Corporate Communications on the Job Establishing a Marketing and Corporate Communications Department from Scratch Understanding Marketing Digital Marketing Public Relations PR Media Relations Events Branding Events Sponosrships Marketing Strategy PR Strategy](https://static.wixstatic.com/media/60b3f0_6e4741bd78f84591b8572702f8a9a6eb~mv2.jpg/v1/fill/w_600,h_400,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/60b3f0_6e4741bd78f84591b8572702f8a9a6eb~mv2.jpg)
Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
![](https://static.wixstatic.com/media/ce9b4f_2cd31ca554984a60bffbf979d14735b5~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ce9b4f_2cd31ca554984a60bffbf979d14735b5~mv2.webp)
![Rebranding? Evaluate Your Personal Motives First](https://static.wixstatic.com/media/ce9b4f_2cd31ca554984a60bffbf979d14735b5~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/ce9b4f_2cd31ca554984a60bffbf979d14735b5~mv2.webp)
![](https://static.wixstatic.com/media/ce9b4f_fe56354472234a8c847fc06d80cc5e96~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,lg_1,q_30,blur_30,enc_auto/ce9b4f_fe56354472234a8c847fc06d80cc5e96~mv2.webp)
![Netflix & Programamtic: Streaming Giant Introduces New Platforms for Tailored Ad Deals and Enhanced Brand Collaboration](https://static.wixstatic.com/media/ce9b4f_fe56354472234a8c847fc06d80cc5e96~mv2.jpg/v1/fill/w_225,h_225,fp_0.50_0.50,q_90,enc_auto/ce9b4f_fe56354472234a8c847fc06d80cc5e96~mv2.webp)
- 3 min
Netflix & Programamtic: Streaming Giant Introduces New Platforms for Tailored Ad Deals and Enhanced Brand Collaboration
![](https://static.wixstatic.com/media/ce9b4f_a36399722137404782ebe57a6f7a0bae~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ce9b4f_a36399722137404782ebe57a6f7a0bae~mv2.webp)
![The Great Switch – Surviving and Thriving on the Client Side of Marcomms](https://static.wixstatic.com/media/ce9b4f_a36399722137404782ebe57a6f7a0bae~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/ce9b4f_a36399722137404782ebe57a6f7a0bae~mv2.webp)
- 4 min
The Great Switch – Surviving and Thriving on the Client Side of Marcomms
![](https://static.wixstatic.com/media/ce9b4f_7cc5ec79568549c29bf5638d0efc7b68~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ce9b4f_7cc5ec79568549c29bf5638d0efc7b68~mv2.webp)
![Marwa Kaabour Top LinkedIn Voice](https://static.wixstatic.com/media/ce9b4f_7cc5ec79568549c29bf5638d0efc7b68~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/ce9b4f_7cc5ec79568549c29bf5638d0efc7b68~mv2.webp)
- 1 min
Marwa Kaabour Top LinkedIn Voice
![](https://static.wixstatic.com/media/ce9b4f_130afcaa4f954c7c85fa30c3f47ffc10~mv2.jpg/v1/fill/w_235,h_235,fp_0.50_0.50,lg_1,q_30,blur_30,enc_auto/ce9b4f_130afcaa4f954c7c85fa30c3f47ffc10~mv2.webp)
![Revolutionizing Consumer Targeting in the Digital Era](https://static.wixstatic.com/media/ce9b4f_130afcaa4f954c7c85fa30c3f47ffc10~mv2.jpg/v1/fill/w_300,h_168,fp_0.50_0.50,q_90,enc_auto/ce9b4f_130afcaa4f954c7c85fa30c3f47ffc10~mv2.webp)
- 2 min
Revolutionizing Consumer Targeting in the Digital Era
![](https://static.wixstatic.com/media/ce9b4f_e739edb02e324996bdece6dad2082a14~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ce9b4f_e739edb02e324996bdece6dad2082a14~mv2.webp)
![Marwa Kaabour appointed Chair of judges at Campaign’s Agency of the Year awards](https://static.wixstatic.com/media/ce9b4f_e739edb02e324996bdece6dad2082a14~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/ce9b4f_e739edb02e324996bdece6dad2082a14~mv2.webp)
- 1 min
Marwa Kaabour appointed Chair of judges at Campaign’s Agency of the Year awards
![Marketing is Awesome!](https://static.wixstatic.com/media/ce9b4f_4a07a07de11e4bf39edf64db3bfb13a2~mv2.webp)
- 2 min
Marketing is Awesome!
![World Environment Day 2024: will you join Generation Restoration?](https://static.wixstatic.com/media/ce9b4f_1309b4ad7e2e467f845c0c0e534e5533~mv2.png/v1/fill/w_229,h_255,fp_0.50_0.50,q_95,enc_auto/ce9b4f_1309b4ad7e2e467f845c0c0e534e5533~mv2.webp)
- 2 min
World Environment Day 2024: will you join Generation Restoration?
![](https://static.wixstatic.com/media/ce9b4f_f92e17d43d994e16a438b48d8d9a1280~mv2.webp/v1/fill/w_250,h_250,al_c,q_30,blur_30,enc_auto/ce9b4f_f92e17d43d994e16a438b48d8d9a1280~mv2.webp)
![Unleashing Employee Engagement: How Internal Newsletters Power Up People](https://static.wixstatic.com/media/ce9b4f_f92e17d43d994e16a438b48d8d9a1280~mv2.webp/v1/fill/w_514,h_386,al_c,q_90,enc_auto/ce9b4f_f92e17d43d994e16a438b48d8d9a1280~mv2.webp)
- 3 min
Unleashing Employee Engagement: How Internal Newsletters Power Up People
![](https://static.wixstatic.com/media/ce9b4f_8bbb46e8c84c4c2683f46ac4c929c2b3~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ce9b4f_8bbb46e8c84c4c2683f46ac4c929c2b3~mv2.webp)
![Peering into tomorrow](https://static.wixstatic.com/media/ce9b4f_8bbb46e8c84c4c2683f46ac4c929c2b3~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/ce9b4f_8bbb46e8c84c4c2683f46ac4c929c2b3~mv2.webp)
- 2 min
Peering into tomorrow
![](https://static.wixstatic.com/media/ce9b4f_9d3cde4c97334fb9925eff0c8d655786~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ce9b4f_9d3cde4c97334fb9925eff0c8d655786~mv2.webp)
![The Book is Mightier than the Screen!](https://static.wixstatic.com/media/ce9b4f_9d3cde4c97334fb9925eff0c8d655786~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/ce9b4f_9d3cde4c97334fb9925eff0c8d655786~mv2.webp)
- 2 min
The Book is Mightier than the Screen!
![](https://static.wixstatic.com/media/ce9b4f_39900324ba294faab9a09bb68a489086~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ce9b4f_39900324ba294faab9a09bb68a489086~mv2.webp)
![Its World Book Day!](https://static.wixstatic.com/media/ce9b4f_39900324ba294faab9a09bb68a489086~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/ce9b4f_39900324ba294faab9a09bb68a489086~mv2.webp)
- 1 min
Its World Book Day!
![](https://static.wixstatic.com/media/ce9b4f_5e9ea6b2748641268d144a7102da6dd2~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,lg_1,q_30,blur_30,enc_auto/ce9b4f_5e9ea6b2748641268d144a7102da6dd2~mv2.webp)
![Out of Plastic: Into a Healthier Planet](https://static.wixstatic.com/media/ce9b4f_5e9ea6b2748641268d144a7102da6dd2~mv2.jpg/v1/fill/w_320,h_180,fp_0.50_0.50,q_90,enc_auto/ce9b4f_5e9ea6b2748641268d144a7102da6dd2~mv2.webp)
- 3 min
Out of Plastic: Into a Healthier Planet
![](https://static.wixstatic.com/media/ce9b4f_58b4160c19ed494ca4de886b5bfdc366~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ce9b4f_58b4160c19ed494ca4de886b5bfdc366~mv2.webp)
![The Micro-messaging Era Looms Large](https://static.wixstatic.com/media/ce9b4f_58b4160c19ed494ca4de886b5bfdc366~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/ce9b4f_58b4160c19ed494ca4de886b5bfdc366~mv2.webp)
- 2 min
The Micro-messaging Era Looms Large
![](https://static.wixstatic.com/media/ce9b4f_c5c948bd7f5c4817964ddd2a36e3b8b1~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ce9b4f_c5c948bd7f5c4817964ddd2a36e3b8b1~mv2.webp)
![Navigating Influencer Partnerships: A Balanced Approach](https://static.wixstatic.com/media/ce9b4f_c5c948bd7f5c4817964ddd2a36e3b8b1~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/ce9b4f_c5c948bd7f5c4817964ddd2a36e3b8b1~mv2.webp)
- 3 min
Navigating Influencer Partnerships: A Balanced Approach
![](https://static.wixstatic.com/media/ce9b4f_07a15b5515ab4fa98e653b1dcaee6825f000.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ce9b4f_07a15b5515ab4fa98e653b1dcaee6825f000.webp)
![The Perfect Mother's Day Gift?](https://static.wixstatic.com/media/ce9b4f_07a15b5515ab4fa98e653b1dcaee6825f000.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/ce9b4f_07a15b5515ab4fa98e653b1dcaee6825f000.webp)
- 1 min
The Perfect Mother's Day Gift?
![](https://static.wixstatic.com/media/ce9b4f_dbce1a9a7449418393885df32ec37bc7f000.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ce9b4f_dbce1a9a7449418393885df32ec37bc7f000.webp)
![Nissan keeps energetic youth as a brand reference](https://static.wixstatic.com/media/ce9b4f_dbce1a9a7449418393885df32ec37bc7f000.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/ce9b4f_dbce1a9a7449418393885df32ec37bc7f000.webp)
- 1 min
Nissan keeps energetic youth as a brand reference
![](https://static.wixstatic.com/media/ce9b4f_a1fd7dc34fe74485883fdd26b763f3e9~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ce9b4f_a1fd7dc34fe74485883fdd26b763f3e9~mv2.webp)
![Creativity that challenges the status quo also catches my eye.](https://static.wixstatic.com/media/ce9b4f_a1fd7dc34fe74485883fdd26b763f3e9~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/ce9b4f_a1fd7dc34fe74485883fdd26b763f3e9~mv2.webp)
- 1 min
Creativity that challenges the status quo also catches my eye.
![](https://static.wixstatic.com/media/ce9b4f_cdceff5849bc4da7bbbe07fd592317cc~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ce9b4f_cdceff5849bc4da7bbbe07fd592317cc~mv2.webp)
![Empowerment in Every Byte!](https://static.wixstatic.com/media/ce9b4f_cdceff5849bc4da7bbbe07fd592317cc~mv2.jpg/v1/fill/w_514,h_386,fp_0.50_0.50,q_90,enc_auto/ce9b4f_cdceff5849bc4da7bbbe07fd592317cc~mv2.webp)
- 7 min
Empowerment in Every Byte!
![](https://static.wixstatic.com/media/ce9b4f_8fe83425fd004bb28db17e691c249409~mv2.jpg/v1/fill/w_216,h_216,fp_0.50_0.50,lg_1,q_30,blur_30,enc_auto/ce9b4f_8fe83425fd004bb28db17e691c249409~mv2.webp)
![How AI is Changing the Game in the Automotive and Logistics Industry](https://static.wixstatic.com/media/ce9b4f_8fe83425fd004bb28db17e691c249409~mv2.jpg/v1/fill/w_326,h_154,fp_0.50_0.50,q_90,enc_auto/ce9b4f_8fe83425fd004bb28db17e691c249409~mv2.webp)
- 3 min
How AI is Changing the Game in the Automotive and Logistics Industry
![pexels-vlada-karpovich-4050290.jpg](https://static.wixstatic.com/media/60b3f0_4bfd3f7ef4d140a082b851eb3537011c~mv2.jpg/v1/fill/w_600,h_400,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/60b3f0_4bfd3f7ef4d140a082b851eb3537011c~mv2.jpg)
Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.