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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Rebranding? Evaluate Your Personal Motives First
Rebranding the right way for marketers
Marwa Kaabour
4 min read
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The Great Switch – Surviving and Thriving on the Client Side of Marcomms
Having worked in the advertising industry myself, I also once believed I was “doing the client’s job.” But boy oh boy was I surprised to lea
Marwa Kaabour
4 min read
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Revolutionizing Consumer Targeting in the Digital Era
In today's digital landscape, the evolution of consumer targeting has reached unprecedented levels with the advent of genetic marketing. Thi
Marwa Kaabour
2 min read
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Marwa Kaabour appointed Chair of judges at Campaign’s Agency of the Year awards
🌟 The MENA region is a buzzing hotspot of young talent who innovate and disrupt, and dare I say, despite genrative AI and what comes...
Marwa Kaabour
1 min read
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The Book is Mightier than the Screen!
Let’s talk about writing and reading a book – the old school way. In a world where tweets dictate market trends and blogs go viral...
Marwa Kaabour
2 min read
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Out of Plastic: Into a Healthier Planet
According to EarthDay.org, the global theme of 'Planet vs. Plastic' for this year’s Earth Day, aims to end plastic pollution by inspiring gl
Marwa Kaabour
3 min read
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Navigating Influencer Partnerships: A Balanced Approach
In today’s digital ecosystem, where authenticity and personal connection are paramount, social media influencers has redefined brands'...
Marwa Kaabour
3 min read
3 views
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The Perfect Mother's Day Gift?
❇ Here is a brilliant adaptation by Nissan Abu Dhabi of the trending cat content taking over the social platforms! ❇ What's a common...
Marwa Kaabour
1 min read
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Creativity that challenges the status quo also catches my eye.
Media-Avataar Leadership Talk- Q&A with Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood UAE When I sit...
Marwa Kaabour
1 min read
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Green Marketing and Sustainable Practices
Green Marketing and Sustainable Practices
Marwa Kaabour
1 min read
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I am not afraid of Change !
We have had a wonderful week in Abu Dhabi with The Marketing Society Last Tuesday evening our Chair Amina Taher, Etihad hosted an Under...
Marwa Kaabour
1 min read
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Hosting a strategy retreat!
Hosting the annual Al Masaood Automobiles’ Annual Strategy Day for the 6th year in a row was an absolute honor and delight. 💫 This is a...
Marwa Kaabour
1 min read
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Any fans of the Fairlady Z?
Nissan Launches the Nissan Z in Abu Dhabi
Marwa Kaabour
1 min read
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Why its important to nominate your work ?
Entries are now open for The Marketing Society UAE Awards … and I’m excited to be part of the judging panel. The Marketing Society Awards...
Marwa Kaabour
1 min read
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Use the tools at your disposal to make a difference
Marwa Kaabour on Women Empowerement
Marwa Kaabour
1 min read
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You are invited to a Book Reading Session!
Look Good & Read Well with #VISIONINDUSTRY Thrilled to share a one-of-a-kind experience for #UAE’s literary community. Immerse yourself...
Marwa Kaabour
1 min read
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The future belongs to the curious.
Here is my latest interview with The Marketing Society. I would invite any aspiring senior marketing professional to consider joining the...
Marwa Kaabour
2 min read
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Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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