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Marwa Kaabour's Blog

Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.

Rebranding? Evaluate Your Personal Motives First

Marwa Kaabour

4 min read

Rebranding? Evaluate Your Personal Motives First

Rebranding the right way for marketers

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Revolutionizing Consumer Targeting in the Digital Era

Marwa Kaabour

2 min read

Revolutionizing Consumer Targeting in the Digital Era

In today's digital landscape, the evolution of consumer targeting has reached unprecedented levels with the advent of genetic marketing. Thi

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Marwa Kaabour

2 min read

Marketing is Awesome!

Marketing is like the ultimate fusion of science and creativity. It's the engine that drives businesses forward.

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Marwa Kaabour

3 min read

Unleashing Employee Engagement: How Internal Newsletters Power Up People

A company newsletter serves as a vital tool for fostering internal communication, keeping employees informed, engaged, and aligned with...

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Marwa Kaabour

2 min read

The Book is Mightier than the Screen!

Let’s talk about writing and reading a book – the old school way. In a world where tweets dictate market trends and blogs go viral...

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Marwa Kaabour

3 min read

Out of Plastic: Into a Healthier Planet

According to EarthDay.org, the global theme of 'Planet vs. Plastic' for this year’s Earth Day, aims to end plastic pollution by inspiring gl

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Marwa Kaabour

2 min read

The Micro-messaging Era Looms Large

As the digital whirlwind accelerates, capturing and maintaining audiences’ attention is becoming increasingly challenging for marketers....

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Navigating Influencer Partnerships: A Balanced Approach

Marwa Kaabour

3 min read

Navigating Influencer Partnerships: A Balanced Approach

In today’s digital ecosystem, where authenticity and personal connection are paramount, social media influencers has redefined brands'...

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Marwa Kaabour

1 min read

The Perfect Mother's Day Gift?

❇ Here is a brilliant adaptation by Nissan Abu Dhabi of the trending cat content taking over the social platforms! ❇ What's a common...

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Marwa Kaabour

1 min read

Nissan keeps energetic youth as a brand reference

Nissan has always kept the energetic youth as a reference point when they design a new car, and the Nissan Kicks is a perfect example of...

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Creativity that challenges the status quo also catches my eye.

Marwa Kaabour

1 min read

Creativity that challenges the status quo also catches my eye.

Media-Avataar Leadership Talk- Q&A with Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood UAE When I sit...

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Marwa Kaabour

7 min read

Empowerment in Every Byte!

I am excited to share with you all a snapshot of my journey in the world of marketing so far. My recent interview in Enterprise Channel...

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How AI is Changing the Game in the Automotive and Logistics Industry

Marwa Kaabour

3 min read

How AI is Changing the Game in the Automotive and Logistics Industry

Major trends driving innovation in the automotive sector today

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Green Marketing and Sustainable Practices

Marwa Kaabour

1 min read

Look Good & Read Well with #VISIONINDUSTRY Thrilled to share a one-of-a-kind experience for #UAE’s literary community. Immerse yourself...

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Get in Touch with Marwa Kaabour

For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.

CONTACT MARWA