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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Marwa Kaabour
2 min read
The Book is Mightier than the Screen!
Let’s talk about writing and reading a book – the old school way. In a world where tweets dictate market trends and blogs go viral...
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Marwa Kaabour
3 min read
Out of Plastic: Into a Healthier Planet
According to EarthDay.org, the global theme of 'Planet vs. Plastic' for this year’s Earth Day, aims to end plastic pollution by inspiring gl
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Marwa Kaabour
2 min read
The Micro-messaging Era Looms Large
As the digital whirlwind accelerates, capturing and maintaining audiences’ attention is becoming increasingly challenging for marketers....
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Marwa Kaabour
3 min read
Navigating Influencer Partnerships: A Balanced Approach
In today’s digital ecosystem, where authenticity and personal connection are paramount, social media influencers has redefined brands'...
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Marwa Kaabour
1 min read
The Perfect Mother's Day Gift?
❇ Here is a brilliant adaptation by Nissan Abu Dhabi of the trending cat content taking over the social platforms! ❇ What's a common...
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Marwa Kaabour
1 min read
Nissan keeps energetic youth as a brand reference
Nissan has always kept the energetic youth as a reference point when they design a new car, and the Nissan Kicks is a perfect example of...
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Marwa Kaabour
1 min read
Creativity that challenges the status quo also catches my eye.
Media-Avataar Leadership Talk- Q&A with Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood UAE When I sit...
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Marwa Kaabour
7 min read
Empowerment in Every Byte!
I am excited to share with you all a snapshot of my journey in the world of marketing so far. My recent interview in Enterprise Channel...
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Marwa Kaabour
3 min read
How AI is Changing the Game in the Automotive and Logistics Industry
Major trends driving innovation in the automotive sector today
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Marwa Kaabour
1 min read
Green Marketing and Sustainable Practices
Green Marketing and Sustainable Practices
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Marwa Kaabour
1 min read
I am not afraid of Change !
We have had a wonderful week in Abu Dhabi with The Marketing Society Last Tuesday evening our Chair Amina Taher, Etihad hosted an Under...
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Marwa Kaabour
1 min read
Hosting a strategy retreat!
Hosting the annual Al Masaood Automobiles’ Annual Strategy Day for the 6th year in a row was an absolute honor and delight. 💫 This is a...
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Marwa Kaabour
1 min read
Any fans of the Fairlady Z?
Nissan Launches the Nissan Z in Abu Dhabi
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Marwa Kaabour
1 min read
Why its important to nominate your work ?
Entries are now open for The Marketing Society UAE Awards … and I’m excited to be part of the judging panel. The Marketing Society Awards...
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Marwa Kaabour
1 min read
Use the tools at your disposal to make a difference
Marwa Kaabour on Women Empowerement
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Marwa Kaabour
1 min read
You are invited to a Book Reading Session!
Look Good & Read Well with #VISIONINDUSTRY Thrilled to share a one-of-a-kind experience for #UAE’s literary community. Immerse yourself...
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Marwa Kaabour
1 min read
Navigating Marketing and Communications in an Era of Accountability
Marwa Kaabour on Navigating Marketing and Communications in an Era of Accountability
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Marwa Kaabour
1 min read
Meet & Greet with Social Media Influencers at INFINITI Abu Dhabi
It’s quite evident that brands’ collaborations with influencers has become part and parcel of their marketing mix. These partnerships not...
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Marwa Kaabour
1 min read
Detaching from Hyperconectivity
Marwa Kaabout on the power of journaling
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Marwa Kaabour
5 min read
The Changing Landscape of Influencer Marketing
The Changing Landscape of Influencer Marketing
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Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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