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Marwa Kaabour's Blog

Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.

10 Questions Every Marketeer Should Ask Sales

Marwa Kaabour

4 min read

10 Questions Every Marketeer Should Ask Sales

We all know how it goes: you’re deep into your marketing strategy, pumping out campaigns, creative ideas flying, and… oops. You forget to...

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The Great Switch – Surviving and Thriving on the Client Side of Marcomms

Marwa Kaabour

4 min read

The Great Switch – Surviving and Thriving on the Client Side of Marcomms

Having worked in the advertising industry myself, I also once believed I was “doing the client’s job.” But boy oh boy was I surprised to lea

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Marwa Kaabour

1 min read

Marwa Kaabour appointed Chair of judges at Campaign’s Agency of the Year awards

🌟 The MENA region is a buzzing hotspot of young talent who innovate and disrupt, and dare I say, despite genrative AI and what comes...

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Marwa Kaabour

2 min read

The Book is Mightier than the Screen!

Let’s talk about writing and reading a book – the old school way. In a world where tweets dictate market trends and blogs go viral...

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Marwa Kaabour

1 min read

I am not afraid of Change !

We have had a wonderful week in Abu Dhabi with The Marketing Society Last Tuesday evening our Chair Amina Taher, Etihad hosted an Under...

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Marwa Kaabour

1 min read

Hosting a strategy retreat!

Hosting the annual Al Masaood Automobiles’ Annual Strategy Day for the 6th year in a row was an absolute honor and delight. 💫 This is a...

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Why its important to nominate your work ?

Marwa Kaabour

1 min read

Why its important to nominate your work ?

Entries are now open for The Marketing Society UAE Awards … and I’m excited to be part of the judging panel. The Marketing Society Awards...

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Use the tools at your disposal to make a difference

Marwa Kaabour

1 min read

Use the tools at your disposal to make a difference

Marwa Kaabour on Women Empowerement

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Navigating Marketing and Communications in an Era of Accountability

Marwa Kaabour

1 min read

Navigating Marketing and Communications in an Era of Accountability

Marwa Kaabour on Navigating Marketing and Communications in an Era of Accountability

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PR: An Underrated Tool in Building Corporate Culture

Marwa Kaabour

2 min read

PR: An Underrated Tool in Building Corporate Culture

Public relations is much more than just a tool for external communication. It can play a fundamental role in building and maintaining a...

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The Changing Landscape of Influencer Marketing

Marwa Kaabour

5 min read

In recent years, as a result of the pandemic and turbulent economic shifts, the role of marketing has changed, and many marketers have...

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A Sustainable Ramadan: Extending the Values to our Planet

Marwa Kaabour

1 min read

A Sustainable Ramadan: Extending the Values to our Planet

As stewards of the planet, it is our responsibility to ensure that the environment and resources are used sustainably. It is crucial to...

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Marwa Kaabour

1 min read

The Wonder Women of MENA: Al Masaood's Marwa Kaabour - The Brandberries

Women have taken major strides in breaking that glass ceiling. In my job today, I am fortunate enough to work in a company that not only...

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The New Face Of Marketing And Changing Role Of CMOs

Marwa Kaabour

1 min read

The New Face Of Marketing And Changing Role Of CMOs

Marketing is no longer a trade secret, given that the world is on the cusp of a knowledge-rich digital economy. In fact, I encounter...

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Who’s Doubting More Women Cannot Be ‘Impact Entrepreneurs’?

Marwa Kaabour

1 min read

Who’s Doubting More Women Cannot Be ‘Impact Entrepreneurs’?

Who’s doubting more women cannot be ‘impact entrepreneurs’? There is a misconception that women are not as capable of being high-impact...

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Get in Touch with Marwa Kaabour

For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.

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