top of page
Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Marwa Kaabour
1 min read
PODCAST: ‘Live from Dubai: International Women’s Day 2023’
I recently participated in a CMO panel for International Women’s Day 2023. The conversation explored brand building, inclusive...
11 views
0 comments
Marwa Kaabour
1 min read
Marketing And Comms On The Job Book Launch
It is with the grace of God that I officially launch my book today as part of the Authors Summit by PassionpreneurPublishing. It is with...
6 views
0 comments
Marwa Kaabour
2 min read
Transformation with Adaptation of Automation
In last week’s panel on 'Transformation with Adaptation of Automation' at the Logistics News ME Forum, we came to learn of the latest...
6 views
0 comments
Marwa Kaabour
1 min read
A Blueprint To Branding For Strategy – By Al Masaood’s Marwa Kaabour
Our year at Al Masaood Automobiles started off on just the right footing. We launched our next mid-term strategy which held inclusivity...
9 views
0 comments
Marwa Kaabour
1 min read
A Sustainable Ramadan: Extending the Values to our Planet
As stewards of the planet, it is our responsibility to ensure that the environment and resources are used sustainably. It is crucial to...
7 views
0 comments
Marwa Kaabour
1 min read
The Wonder Women of MENA: Al Masaood's Marwa Kaabour - The Brandberries
Women have taken major strides in breaking that glass ceiling. In my job today, I am fortunate enough to work in a company that not only...
3 views
0 comments
Marwa Kaabour
1 min read
The New Face Of Marketing And Changing Role Of CMOs
Marketing is no longer a trade secret, given that the world is on the cusp of a knowledge-rich digital economy. In fact, I encounter...
3 views
0 comments
Marwa Kaabour
1 min read
Who’s Doubting More Women Cannot Be ‘Impact Entrepreneurs’?
Who’s doubting more women cannot be ‘impact entrepreneurs’? There is a misconception that women are not as capable of being high-impact...
4 views
0 comments
Marwa Kaabour
1 min read
My Nomination on #WomanWhoInspires
I want to thank whoever nominated me to CommunicateOnline#WomenWhoInspires and a big thank you to them as well for those heartwarming...
3 views
0 comments
Marwa Kaabour
1 min read
From Theory to Practice: Marwa Kaabour's Shares Insights on Practical Guide to Effective Marketing
Walking the talk on 'Sustainability' is becoming increasingly essential for marketers and communicators. According to research, companies...
5 views
0 comments
Marwa Kaabour
4 min read
I am finally living in the NOW!
Many years ago, and while I was a young aspiring executive in the demanding corporate world of advertising, I lived an anxious-filled...
8 views
0 comments
Marwa Kaabour
5 min read
Reading: My Career Companion
Some say reading is to the mind what exercise is to the body, and I concur. One of the greatest blessings I have in my life is being...
6 views
0 comments
Marwa Kaabour
1 min read
UN Climate Change
The bottom line is: our kids' future heavily depends on the actions we take today. As the world leaders gather in Sharm El Sheikh to...
6 views
0 comments
Marwa Kaabour
3 min read
There is no manual for building a corporate culture, there is communication!
How to shape an organization’s corporate culture and evolve it has become a hot topic in the corporate world with discussions making...
5 views
0 comments
Marwa Kaabour
1 min read
Global Greenhouse Gas Emissions by Economic Sector
Watching some of the sessions of COP27 yesterday was a true eye-opener. Tackling the topic of emissions was one that grabbed my...
5 views
0 comments
Marwa Kaabour
1 min read
Dubai Fitness Challenge
I participated in the iconic #DubaiRun as part of the Dubai Fitness Challenge 30x30 this morning. It is said that more than 193,000...
2 views
0 comments
Marwa Kaabour
1 min read
12 Easy Green Resolutions To Make in 2022 | World Centric
This is the time when we rush to make our resolutions and promises to ourselves in 2023. I hope you find it in your beautiful hearts to...
9 views
0 comments
Marwa Kaabour
3 min read
7 Lessons I’ve Gathered From A Decade of Client Servicing
I was lucky to start my career in one of the World’s best advertising agencies. I also worked for big multinational agencies and...
2 views
0 comments
Marwa Kaabour
4 min read
I am a working mum and I love it
Being a mother in the workplace has been an age-old reason for HR Managers, bosses and recruiters, to hold against and question a working...
6 views
0 comments
Marwa Kaabour
2 min read
The latest in urban mobility
Al Masaood Automobiles recently launched the new Renault concept store, which is the first of its kind in Abu Dhabi and has been designed...
6 views
0 comments
Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
bottom of page