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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
PODCAST: ‘Live from Dubai: International Women’s Day 2023’
I recently participated in a CMO panel for International Women’s Day 2023. The conversation explored brand building, inclusive...
Marwa Kaabour
1 min read
11 views
0 comments
Marketing And Comms On The Job Book Launch
It is with the grace of God that I officially launch my book today as part of the Authors Summit by PassionpreneurPublishing. It is with...
Marwa Kaabour
1 min read
6 views
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Transformation with Adaptation of Automation
In last week’s panel on 'Transformation with Adaptation of Automation' at the Logistics News ME Forum, we came to learn of the latest...
Marwa Kaabour
2 min read
6 views
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A Blueprint To Branding For Strategy – By Al Masaood’s Marwa Kaabour
Our year at Al Masaood Automobiles started off on just the right footing. We launched our next mid-term strategy which held inclusivity...
Marwa Kaabour
1 min read
9 views
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A Sustainable Ramadan: Extending the Values to our Planet
As stewards of the planet, it is our responsibility to ensure that the environment and resources are used sustainably. It is crucial to...
Marwa Kaabour
1 min read
7 views
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The Wonder Women of MENA: Al Masaood's Marwa Kaabour - The Brandberries
Women have taken major strides in breaking that glass ceiling. In my job today, I am fortunate enough to work in a company that not only...
Marwa Kaabour
1 min read
3 views
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The New Face Of Marketing And Changing Role Of CMOs
Marketing is no longer a trade secret, given that the world is on the cusp of a knowledge-rich digital economy. In fact, I encounter...
Marwa Kaabour
1 min read
3 views
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Who’s Doubting More Women Cannot Be ‘Impact Entrepreneurs’?
Who’s doubting more women cannot be ‘impact entrepreneurs’? There is a misconception that women are not as capable of being high-impact...
Marwa Kaabour
1 min read
5 views
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My Nomination on #WomanWhoInspires
I want to thank whoever nominated me to CommunicateOnline#WomenWhoInspires and a big thank you to them as well for those heartwarming...
Marwa Kaabour
1 min read
3 views
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From Theory to Practice: Marwa Kaabour's Shares Insights on Practical Guide to Effective Marketing
Walking the talk on 'Sustainability' is becoming increasingly essential for marketers and communicators. According to research, companies...
Marwa Kaabour
1 min read
5 views
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I am finally living in the NOW!
Many years ago, and while I was a young aspiring executive in the demanding corporate world of advertising, I lived an anxious-filled...
Marwa Kaabour
4 min read
8 views
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Reading: My Career Companion
Some say reading is to the mind what exercise is to the body, and I concur. One of the greatest blessings I have in my life is being...
Marwa Kaabour
5 min read
6 views
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UN Climate Change
The bottom line is: our kids' future heavily depends on the actions we take today. As the world leaders gather in Sharm El Sheikh to...
Marwa Kaabour
1 min read
6 views
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There is no manual for building a corporate culture, there is communication!
How to shape an organization’s corporate culture and evolve it has become a hot topic in the corporate world with discussions making...
Marwa Kaabour
3 min read
5 views
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Global Greenhouse Gas Emissions by Economic Sector
Watching some of the sessions of COP27 yesterday was a true eye-opener. Tackling the topic of emissions was one that grabbed my...
Marwa Kaabour
1 min read
5 views
0 comments
Dubai Fitness Challenge
I participated in the iconic #DubaiRun as part of the Dubai Fitness Challenge 30x30 this morning. It is said that more than 193,000...
Marwa Kaabour
1 min read
2 views
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12 Easy Green Resolutions To Make in 2022 | World Centric
This is the time when we rush to make our resolutions and promises to ourselves in 2023. I hope you find it in your beautiful hearts to...
Marwa Kaabour
1 min read
9 views
0 comments
7 Lessons I’ve Gathered From A Decade of Client Servicing
I was lucky to start my career in one of the World’s best advertising agencies. I also worked for big multinational agencies and...
Marwa Kaabour
3 min read
2 views
0 comments
I am a working mum and I love it
Being a mother in the workplace has been an age-old reason for HR Managers, bosses and recruiters, to hold against and question a working...
Marwa Kaabour
4 min read
7 views
0 comments
The latest in urban mobility
Al Masaood Automobiles recently launched the new Renault concept store, which is the first of its kind in Abu Dhabi and has been designed...
Marwa Kaabour
2 min read
6 views
0 comments
Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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